In 2014, Muse Design assisted the Town of Cochrane’s Economic Development in launching its first business and lifestyle oriented marketing program including a branding campaign to attract new employers, employees and potential residents. The website includes information about starting a business and living in Cochrane. It also highlights local businesses and their choice to locate their business in Cochrane.
An earthy, rustic theme, along with a logo of a five-pointed star above a vintage-looking Cochrane wordmark, was designed to showcase Cochrane’s charms and unique business opportunities.
The goal was to create a narrative that would represent Cochrane as a whole, in its entirety, as the unique destination that it is. Through stories, visuals, testimonials and user-friendly data, the campaign depicts Cochrane as a town that respects its history and is ready for the future.
In 2015, Muse Design worked with the Town to develop a “Shop Cochrane” campaign and included a number of elements including a town-wide postcard mail drop, ad series in the local newspaper and various giveaways.
• Brand identity development and usage guidelines
• Copywriting and user interface design
• Intuitive client-side site management tools
• Search engine optimization and analytics
• Social media consultation
• Ongoing marketing materials and assets